Great apparel, growing the game and educating our Lax Enthusiasts community is what Just For Lax is all about!
Just For Lax ™ became a reality as a result of traveling to and attending many tournaments over the years. Frustrated and tired of settling for unflattering run of the mill hats, sweatshirts and T-shirts available online and at tournaments, Diane Florio decided that moms and all lax enthusiasts who love the game of lacrosse deserve to have more fashionable, flattering and fun choices. Her initial brand LaxMom was born with the subtle custom designed logo that makes any Lax Mom look great in the stands, on the sidelines and everywhere else.
And now by popular demand, Just For Lax provides fun, inspirational and edgy designs in our LaxPressions line for boys and girls and Lax enthusiasts of all ages.
We want all to express their fashion & passion for the game!
Diane also wants to build a network of Lax Enthusiasts nationwide and be instrumental in both giving back to the local community as well and support broader charitable organizations focused on growing the game. Learn more at LaxMoms® Stick Together.
Additionally Just For Lax focuses on educating about the game and sharing information important to our Lax Enthusiast community.
Diane fell in love with the great game of lacrosse 20 years ago when her oldest son began playing. Now, supporting and cheering her younger son on the field, Diane remains and active LaxMom. Seeing the need to help grow the game, she has become a US Lacrosse level 1 certified girls coach! Diane resides in Wake Forest, NC with her husband Mark, who is a long time player and coach, and her younger son Logan. Her older son Tyler is married and resides in Fayetteville, NC with his wife Cameron.